Italian Tradition Comes To Life at Pams

Pams pasta front

New Zealand based retailer and Vertex Award winner Pams has introduced a new design for their line of Private Brand fresh pasta. The new packaging designed with Italian tradition in mind by the New Zealand based design agency Brother Design Ltd brings the traditions of Italy to life.

This design captures that wonderful Italian vitality. Details and type drawn casually with flair, and a scattering of the most delicious ingredients, center stage on classical black and white. And in true Italian style, this design does it so effortlessly.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.