Beginning May 22 a Winn-Dixie-branded truck loaded with Chek soda and Winn-Dixie Private Brand ice cream will be making the rounds of Southwest, Florida
The truck and its crew operated by Interactions a subsidiary of Daymon Worldwide are known as the “Cone Crew”. They will set up with the Winn-Dixie branded Cone Crew ice cream truck, a photo backdrop, and a bistro table where ice-cream lovers can learn about Winn-Dixie’s fuelperks! rewards program and sign up via onsite ipad.
The crew will also encourage ice cream lovers to experience the iScream photo booth, where the crew will take photos of guests showing their best “scream face.” Patrons may post pictures via social media using designated hashtags for the tour.
Event attendees can mix and match to create flavorful combinations like a “chocolate-covered strawberry float” with chocolate ice cream and strawberry soda or a “tropical float” with vanilla ice cream and orange pineapple soda. The other soda flavors that will include: Root Beer, Orange Pineapple, Cola, Green Apple and Strawberry. Winn-Dixie Private Brand ice cream flavors include Vanilla, Chocolate, Vanilla Orange and Strawberry.