Best Buy Takes Aim at Kenmore & Sears

Best Buy

This week Minneapolis-based electronics retailer Best Buy is running a promotion specifically targeting Sears’ iconic Private Brand Kenmore. Now through May 31 shoppers Kenmore dishwashercan receive a $50 Best Buy gift card for every Kenmore major appliance they replace. The offer is good on up to five Kenmore products, for a maximum of $250 in gift cards. The cards can not be applied to the Kenmore exchange, and the replacement major appliances must retail for $399 or more.

This week’s Kenmore offer is in addition to a Memorial Day promotion featuring 10 to 25% off all Best Buy major appliances, plus free delivery and either 18-month interest-free financing or 10% back in loyalty program rewards points.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.