The UK’s largest pet supply retailer Pets at Home has extended its Private Brand dog treat line Peppers Dog Treats with a special range of gluten and wheat free dog treats which are handmade in Cornwall.
Head of private brands at Pets at Home, Claire Gavin, commented: “Pets At Home launched Pepper’s Dog Treats last year to such success that we wanted to grow the brand for our customers and their canine friends. We worked with Sun Branding Creative to launch the brand, so naturally we wanted the agency to be involved in the diversification of the range.”
Senior designer at Sun Branding Creative, Simon Inman, who illustrated each pack with an individual scene that continues through to the back of the pack featuring a playful dog character, added: “The dog treat category is a crowded space and so Pets At Home was looking for a design that stood out on shelf. There are not many dog treat brands exploring illustration on-pack, so it was a project we had a lot of fun with. We chose a style that added personality and character for the new range.”