Harris Teeter Salsa Trounces National Brands

HT salsa

This week the Greensboro, NC Fox affiliate FOX8 featured Harris Teeter Private Brand salsa in its FOX8 Chef Test against national brand heavy weights Tostitos, Pace and Newman’s Own. The station brought three chefs from the Piedmont region of North Carolina together in the fine dining restaurant Marisol in Greensboro, NC. Chefs Tim Thompson of Marisol in Greensboro, NC, Christina Fuller of Crafted the Art of the Taco and Al Romano chef instructor at Guilford Technical Community College each evaluated the four salsas in a blind taste test and selected the Harris Teeter Private Brand salsa as the winner. Congratulations!

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.