Migros Presents A Taste of Summer

Migros ice cream - 1Swiss retailer Migros has introduced a new line of Private Brand ice cream novelties with packaging developed by the design agency allink. The packaging for the treats is designed to attract attention due to the straight-line and bold minimal design. Which is designed to evoke memories in the Swiss shopper of a summer vacation in Italy, a colored Vespa scooter and a time, when everything was little bit simpler.

The products photography is bold and simple on a field of color, it is centered of attention. The typography conveys value und supports fast communication whereas the applied patterns provide a playful element. The patterns create a connection between the cardboard box and the wrap, and lend refinement to the design.

Previous articleWaitrose Debuts TV Competition Cookie
Next articleFifty2 Private Brands in 52 Seconds
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.