Tesco Adds Sunless Tanning to Soleil Beauty

Tesco soleil tanning

British retailer Tesco has extended it Private Brand Soleil beauty sun care brand into sunless tanning products for the first time. The three new products include a ‘medium’ mousse and two lotions: ‘light to medium’ and ‘medium to dark’ (£2.99 to £3.25). The trio is suitable for use on the body and face and is enriched with vitamins, aloe vera and apricot oil to moisturize and bronze at the same time.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.