Target Debuts Archer Farms Mix & Match Meals

target-archer-farms-mix-match-meal-3Today, Target launched Archer Farms Mix & Match Meals, a first-of-its-kind program that hopes to simplify family meal planning with healthy, home-cooked options that take less than 15 minutes to cook and are under $18 each. (This is the first major push with the newly redesigned brand, which has not been officially announced) The new assortment boasts more than 500 different meal combos, is perfectly portioned and designed to feed a family of four in the three most popular ethnic cuisines eaten in the U.S.: Mexican, Italian and Asian.


Here’s how it works: Customers may visit Target and locate the convenient Archer Farms Mix & Match Meals area within the fresh food department. Choose a desired cuisine; combine one item from each category — sauces (14 to choose from), veggies (fresh, cut and pre-washed), starch (fully cooked for easy prep) and protein (all natural and pre-cooked) — and create their meal in less than 15 minutes.

archer-farms-mix-match-meal-targetAnd if you think Target putting Doritos in the refrigerated section is a creative (albeit quirky) move, then you’ll definitely appreciate the easy-to-shop Archer Farms Mix & Match section. Featuring a color-coded system making it mindless to find corresponding meal components, the dedicated area also shows off Archer Farms’ new, redesigned packaging, which now showcases appetizing shots of food photography. Note: looks as delicious as it tastes.


SOURCE: A Bullseye View

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.