Tesco to Launch Private Brand Smart Phone

Phillip ClarkeUK retail giant Tesco is preparing to introduce its first Private Brand smartphone by the end of the year, according to chief executive officer Philip Clarke.

Clarke told the BBC that the device would come pre-installed with Tesco services. The retailer launched its own Tesco Mobile network – in partnership with O2 – back in 2003.

Last year Tesco introduced its Private Brand tablet the Hudl. The seven-inch HD device has 16GB of memory and is priced at £119. It runs on the Android Jellybean operating system and comes loaded with Tesco apps. Since its introduction the Hudl has sold more than half a million units.

Clarke also told the BBC that Tesco will release a updated version of the Hudl tablet – the Hudl 2 – in September.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.