UK retail giant Tesco is preparing to introduce its first Private Brand smartphone by the end of the year, according to chief executive officer Philip Clarke.
Clarke told the BBC that the device would come pre-installed with Tesco services. The retailer launched its own Tesco Mobile network – in partnership with O2 – back in 2003.
Last year Tesco introduced its Private Brand tablet the Hudl. The seven-inch HD device has 16GB of memory and is priced at £119. It runs on the Android Jellybean operating system and comes loaded with Tesco apps. Since its introduction the Hudl has sold more than half a million units.
Clarke also told the BBC that Tesco will release a updated version of the Hudl tablet – the Hudl 2 – in September.