PB CAREERS: Macy’s Group VP – Millennial Product Development & Design

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Macy’s Group VP – Millennial Product Development  & Design

Job Number: PRI00656


Provide leadership to Macy’s by driving and managing the Private Brand business.

Manage and lead MMG product and design teams in Private Brand line development. Responsible for development and execution of the overall strategy, including strategic planning, sales, trend, design and marketing direction of the brand.

Essential Functions
Sales / Margin:

  • Manage merchandise performance overall for the entire FOB
  • Generate support of the line and financial plans by gathering product performance input from divisions, sharing line development and direction, and promoting the assortments
  • Identify, communicate and drive sales and gross margin of key items for the entire FOB
  • Develop strong working relationship with division’s vendor community
  • Collaborate with the vendors on Macy’s initiatives to improve assortment
  • Monitor merchandise performance overall (programs, key items, sales, margins)
  • Lead strategic vendor negotiations on large re-orders, corporate policies, corporate books/events, and margin issues and for appropriate shop funding, advertising and visual support
  • Lead in providing solutions and taking action to address issues across divisions
  • Shop/pre-screen market
  • Lead in identifying assortment opportunities and merchandising trends
  • Review and approve selection of key items and big ideas, including recommended buys and projected sales volume and penetration percent
  • Communicate to divisions the merchandising strategies
  • Lead divisions in private brand assortment and quantity decisions
  • Lead all Strategy Meetings

Design and Trend Research:

  • Lead and oversee the development of trend strategies that support merchant objectives and the Macy’s brand
  • Lead the Design Team in development and execution of product designs
  • Set and drive the brand/label’s seasonal fashion direction
  • Lead the research and development of seasonal trends
  • Lead the Buy Meeting coordination process, including visual set-up, props, lifestyle and design presentation.
  • Provide leadership to Design Directors and Designers in preparing presentation materials for line previews and buy meetings
  • Edit the product line with the design and product teams ensuring program and style plans are supported by appropriate product
  • Provide divisions with design and fashion trends direction at line previews and buy meetings to maintain integrity of fashion/collection

Strategic Planning:

  • Lead in development of overall financial plan for FOB, including sales targets and merchandising strategy
  • Set the direction and strategy for the private brands for the FOB
  • Lead in the planning, sign-off and execution of private label programs and style plans for the FOB
  • Lead in the execution of departmental budget, shipment, and EBIT plans for the FOB
  • Develop the 3-year Sales Plans, including private label at the department and vendor level and the seasonal private brands and monthly receipt plans at the department and vendor level
  • Write seasonal market strategies and present to the Senior Executives
  • Develop targets based on market strategies for seasonal top line plans and core vendor plans. Identify opportunities/liabilities and partners with divisions to develop plans
  • Write seasonal FOB strategies with Planner
  • Challenge division plans based on corporate strategic direction and business opportunities
  • Prepare for store visits by providing analysis and strategy information
  • Identify business opportunities/liabilities and write Principal Cards
  • Oversee writing of Store Cards. Collaborate with division to review issues/actions being addressed
  • Oversee development of style matrix and approved vendor list.  Finalizes written strategy
  • Communicate with divisions and vendor community to obtain buy-in and markdown support
  • Participate in seasonal Brand Strategy meeting and annual P&L Strategy meetings
  • Lead product teams in development of line plans at the program, classification and style level

Managing Assortments:

  • Lead the product team in identifying merchandising trends, opportunities, new vendors and communicating to the divisions
  • Lead review and analysis of division’s performance on a fob level inclusive of the department, class and item basis
  • Lead and direct product team in all line development activities and interactions
  • Lead the product team in management of the divisional placements and tracking of all shipment dollars
  • Manage information flow between the entire product team, design team and the divisions
  • Lead product team in seeking new merchandise ideas, analyzing competitor activity and pricing strategies, and identifying assortment opportunities and product trends
  • Communicate regularly on a strategic level with each division to gather input and share line development direction


  • Provide strategic direction to private label line development
  • Lead the private brand team in all marketing efforts to build and support the brand
  • Partner with marketing on development of marketing plans and marketing campaigns to support private brand assortments
  • Partner with MMG Marketing and Visual on all visual needs for private brand
  • Lead in preparation and product selection for corporate book/events
  • Ensure merchandise strategies are executed on the store level
  • Responsible for the brand integrity and promotion

Human Resources Management:

  • Provide leadership, management and development of staff
  • Responsible for succession planning for all direct reports and staff
  • Provide leadership to divisions through business expertise – act as the expert for the product, design and trend category
  • Partner with HR on recruitment of talent



  • Bachelor’s degree
  • DMM, or equivalent level experience

Mathematical Skills

  • Strong retail math skills
  • Possess excellent analytical and strategic skills

Communication Skills

  • Ability to establish and maintain effective working relationships with multi-disciplinary subject matter experts
  • Ability to communicate, orally and in writing, technical information to senior level executives in a simple and understandable format
  • Excellent written and oral communication skills
  • Strong negotiating and managerial skills

Physical Demands

  • This position involves extended periods of sitting and the extensive use of computer and the office equipment. May involve stooping, kneeling, or crouching. Involves close vision, color vision, depth perception, and focus adjustment.

Other Skills

  • Proven ability to lead/manage a team
  • Proficient in PC operation, MS Office, and Excel
  • Ability to travel within /outside of the country

This job description is not all-inclusive. Macy’s Inc. reserves the right to amend this job description at any time. Macy’s Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.