BI-LO Introduces Kuddles

KuddlesGreenville, South Carolina-based grocer BI-LO announced this week Kuddles, its new Private Brand of quality, affordable formula, diapers and baby essentials, now available in BI-LO stores. Backed by the line’s 100 percent happiness guarantee, parents can rest assured that Kuddles will keep their babies smiling, making more time for what matters most.

“There is no need to spend more money or travel farther to get the quality baby essentials you need. We’d like to invite parents to compare Kuddles to the national brands today and see how much they can save”

“There is no need to spend more money or travel farther to get the quality baby essentials you need. We’d like to invite parents to compare Kuddles to the national brands today and see how much they can save,” added Kellmanson, senior vice president of marketing for BI-LO.

Families are sure to benefit from Kuddles value and variety, helping them meet their needs every (baby) step of the way. From diapers and wipes to food and formula, parents can depend on Kuddles to offer a solution to life’s little hiccups, in one convenient location. BI-LO’s new Kuddles baby brand line features:

  • New, softer, snugger drier diapers, with a back waistband for fit and containment and hypoallergenic and fragrance free liners, available in size 1 through size 5, plus training pants;
  • Alcohol-free baby and kid wipes in 10 assorted scents, including Soothing Shea Butter, Lavender, Green Tea, Fresh, Unscented and more;
  • FDA reviewed and approved baby formula with DHA and ARA in five varieties, featuring an innovative scoop that fits into the lid for easy access;
  • Baby lotion, powder, oils and hair detangler, comparable to leading national brands, and more!

For more information, or to locate the nearest neighborhood BI-LO store, visit www.bi-lo.com.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.