Late last week, Kansas City, Missouri-based Associated Wholesale Grocers announced the introduction of updated package design for their Clearly Organic private label. Up to forty existing and new Clearly Organic products have been released. Over the next six months, 150 new products will be added to the Clearly Organic line.
In a concerted effort to offer customers affordable organic products, AWG and Valu Merchandisers Company are allocating more resources to the rapidly growing organic food market. The Clearly Organic social media pages will play a big part in announcing these new products. Clearly Organic recently launched a new website, which includes social media feeds for daily updates on the new Clearly Organic line.
“We are building the Clearly Organic program to satisfy the organic needs of our members and their customers,” explained Greg Oldright, VMC Executive Director. “Within the next 12-18 months, the Clearly Organic label will be represented throughout the grocery and perishable departments. This comprehensive organic offering will position our members to be competitive and profitable in their market areas.”