AWG Updates Clearly Organic

Late last week, Kansas City, Missouri-based Associated Wholesale Grocers announced the introduction of updated package design for their Clearly Organic private label. Up to forty existing and new Clearly Organic products have been released. Over the next six months, 150 new products will be added to the Clearly Organic line.

2014 – New Design

In a concerted effort to offer customers affordable organic products, AWG and Valu Merchandisers Company are allocating more resources to the rapidly growing organic food market. The Clearly Organic social media pages will play a big part in announcing these new products. Clearly Organic recently launched a new website, which includes social media feeds for daily updates on the new Clearly Organic line.

“We are building the Clearly Organic program to satisfy the organic needs of our members and their customers,” explained Greg Oldright, VMC Executive Director. “Within the next 12-18 months, the Clearly Organic label will be represented throughout the grocery and perishable departments. This comprehensive organic offering will position our members to be competitive and profitable in their market areas.”

Old Design
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.