Raley’s – The Candy Shop Has Arrived

Raleys Candy SHopWest Sacramento, California based grocer has introduced their new line of Raley’s Candy Shop branded unique sweet treats made of organic ingredients.

The14 varieties range from favorites like gummy bears and jelly beans to really unique items like dark chocolate goji berries and vegetarian fruity bears – all made with zero artificial colors or flavors. And, to add to their uniqueness all of the candies are made locally.

Customers may choose from:

  • Dark Chocolate Pretzel Balls
  • Milk Chocolate Graham Crackers
  • Dark Chocolate Raisins
  • Yogurt Raisins
  • Malt Balls
  • Milk Chocolate Almond Toffee
  • Dark Chocolate Cranberries
  • Gummy Bears
  • Dark Chocolate Espresso Beans
  • Jelly Beans
  • Dark Chocolate Wonderberries
  • Vegetarian Fruity Bears
  • Dark Chocolate Goji Berries
  • Dark Chocolate Pomegranate Arils

Raley’s Candy Shop products are merchandised on the end cap with the Raley’s Trail Mixes (not in the candy aisle) at Raley’s, Bel Air or Nob Hill Foods stores.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.