Amazon Fire TV Meets Gary Busey

Amazon Fire Garey BuseyIn early April, Seattle Washington-based e-retail giant Amazon introduced a spin-off its popular Private Brand Kindle Fire appropriately called Fire TV, the streaming media player. This commercial for the new device features the antics of the always-eclectic actor Gary Busey. Gary likes to talk to things, but gets frustrated when high tech things don’t listen. Luckily, Amazon Fire TV listens to Gary and finds all the movies and TV shows he wants to watch.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.