Food Lion Invites Customers to Name Private Brand Sodas & Win Money

\"FoodSalisbury, N.C. based grocer Food Lion is inviting customers to name the flavors for its Private Brand sodas for a chance to win prizes. Winning names will join the stable of Private Brand flavors, which now includes Dr Perky and Mountain Lion.

Now through April 27, customers should submit their suggested names for Food Lion (My Essentials) brand root beer, ginger ale, orange soda, grape soda and fruit punch. One entry per soda per day is allowed in order to offer multiple opportunities to win prizes.

Participants should visit to enter the contest. Five grand prizewinners will receive $500, plus one a one-year supply of free Private Brand soda. 10 more winners will receive a $100 Food Lion gift card, as well as a three-month supply of free private brand soda.

Customers will have the chance to vote on their favorite names at from May 7 through May 13.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.