The Millenials Are Coming!

PLAM LIVE MillenialsThe latest edition of the Private Label Manufacturers Associations(PLMA) video magazine PLMALive! Features a look at new research on millennials from the PLMA. Market researchers call them the millennials and they represent over 100 million young Americans born between 1980 and 2000. With smartphones and social media, they have revolutionized the way people Shop.

Join anchor Jodi Daley and PLMA president Brian Sharoff as they present highlights of PLMA’s new market research study about millennials. Interviews with public opinion expert John Zogby, marketing specialist Jeff Fromm, retailer Doug Palmer and millennials themselves.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.