Private Brands Drive U.S. Natural and Organic Food Market

GroceryblurAccording to a new report US Natural and Organic Food market  published by Infinite Research Private Brands are driving the natural and organic market in the US.

Sales of Private Brand natural and organic products, primarily food categories such as dairy products, have outpaced the sales of food manufacturers’ brands, generating gross margins of more than 35%. Hence, the increasing number of Private Brands of natural and organic foods is increasing the sale and consumption of natural and organic foods. Also, many large retailers such as Walmart, Target and Safeway have entered this market with their special organic food products to target the organic food and health food shopper. Hence, the availability of Private Brands is a new trend that is expected to drive the growth of the US Natural and Organic Food market during the forecast period.

Analysts forecast the Natural and Organic Food market in the US will grow at a CAGR of 15.89% over the period 2013-2018. According to the report, the major driver is the increase in the health-conscious population. With the proliferation of information, there is increased awareness about the benefits of natural and organic food compared with conventional food.

Covered in this Report
This report covers the present scenario and the growth prospects of the Natural and Organic Food market in the US for the period 2014-2018. To calculate market size, this report covers revenue generated from the retail sales of natural and organic foods and beverages in the US market.

The Natural and Organic Food Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Natural and Organic Food market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors

  • Amy’s Kitchen Inc.
  • Nature’s Path Foods Inc.
  • Organic Valley of Farmers
  • The Hail Celestial Group

Other Prominent Vendors

  • Albert’s Organic Inc.
  • Chiquita Brands International
  • Danone SA
  • Dean Foods Co.
  • Eden Foods Inc.
  • Gardenburger Inc.
  • General Mills Inc.
  • Gerber Products Co.
  • Green Mountain Coffee Roasters
  • H.J. Heinz Co.
  • J.M. Smucker Co.
  • Kraft Foods Group Inc.
  • Mars Inc.
  • Natural Value Inc.
  • New Organics Co. Inc.
  • Newman’s Own Inc.
  • Panera Bread Co.
  • Quaker Oats
  • Starbucks Corp.
  • The Fresh Market Inc.
  • Tree of Life Inc.
  • True Food Market
  • United Natural Foods Inc.
  • Whole Foods Market
  • Wild Oats Markets Inc.
  • Worthington Foods Inc.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.