Clean Never Looked So Good – Pams

pams Laundry_Detergent_lineupPams created a striking way to show bold cleaning power, yet capture the naturalness of washing drying on the line in the sunshine. The textured illustrations mimic fabric beautifully and add warmth to what could be a clinical product. A breath of fresh air!

Pams is all about good value, quality products with desirable packaging – it’s no wonder they have built a loyal following to be New Zealand’s largest grocery brand. Packaging design and developed by Brother Design Ltd.

pams Summer_Front_and_Side pams detergent 3 pams detergent 2


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.