2013 VERTEX AWARDS BEST OF SHOW – Pams Flour

Vertex Best of ShowBEST OF SHOW & GOLD PAMS FLOUR Category: Packaged Goods Retailer: Foodstuffs Own Brands Ltd Country: New Zealand Agency: Brother Design Ltd From amidst the scattered flour and delicious smell of cookies and muffins baking, comes the rewarding satisfaction of home baking, shared by many a generation. The Pam’s Private Label flour range captures this sense of baking nostalgia with familiar baking icons and charming fabrics woven from another time of wisdom and practicality. Just like good bread, these packs are wonderfully wholesome. Bold type lovingly handcrafted to imperfection, natural colors and a good spoonful of modern utilitarian chic in the form of typewriter fonts and letterpress simplicity. A refreshing and delightful take on a basic everyday item. Creative Lead / Designer: Paula Bunny 45 - Pams flour 4 45 - Pams flour 3 45 - Pams flour 1
THE VERTEX AWARDS ARE BROUGHT TO YOU BY MY PRIVATE BRAND AND GLOBAL RETAIL BRANDS MAGAZINE.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.