Wanting to stand out from the crowd of convenience stores brown paper bags and cup Narvesen, a Norwegian convenience store commissioned designer Džiugas Valančauskas to re-design their entire branding\Private Brand, delivering a concept based on witty copywriting, color and heavy typography design.
Every single piece of packaging tells a story about what it may be if you just turn on your imagination. For example, coffee cup says “I’m not a cup. I’m warm gloves for cold morning” or a bag for panini says “I’m not a bag. I’m a hideout for you sandwich”, etc.
Narvesen packaging now really stands out in the take-away food market dominated by brown paper bags and white paper cups.