Kroger Introduces Cincinnati Reds Home Team Brand


Cincinnati, Ohio- based grocer Kroger has teamed up with their hometown baseball team Cincinnati Reds to create a new brand. The retailer is now selling a collection of ballpark favorite food using the Reds Home Team brand name.

The products include 16.9-ounce bottles of water that will sell at Reds games for $1 less than last year. The sponsorship deal included knocking the price down to $4.50 a bottle in the stadium. Fans can also buy 32-packs of water at the stores and bring a bottle inside the stadium.

Potato chips, cherry, lemon and strawberry Italian ice and peanuts will also be available at Reds concession stands, as well as in Kroger stores. Fans can pick up Reds Home Team brand brat buns, corn dogs and soft pretzels at Kroger stores.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.