Weis Markets Expands Private Brand Coffee

WeisMarketSunbury, Pennsylvania based grocer Weis Markets announced this past week that it has expanded its Private Brand coffee program which now offers premium Weis Five Star and NBE Weis Quality branded products. The whole bean and ground coffee program is now available in all Weis Markets’ stores.

The two level program replaces a previous version of Weis Five Star Coffees. The new program offers increased variety at more competitive price points.


Weiss five star - speciality-coffeeWeis Five Star Coffees are a premium tier, 100% Arabica Bean coffee with retails starting at $7.99.There are eight Five Star flavors, including four organic Fair Trade sourced selections. The flavors include Kona Breeze, Colombian Estate, African Serengeti, Jamaican Mountain Blend, Organic Peruvian Decaf Whole Bean, Organic Peruvian Whole Bean, Organic Nicaraguan Dark Roast, Whole Bean Organic Nicaraguan Dark Roast and Whole Bean Organic Costa Rican.



Weiss coffeeWeis Quality Premium Coffees are 100% Arabica coffee. The mid-tier program offers retail prices starting at $4.99.
There are eight Weis Quality Premium coffee flavors: Donut Shop, Hazelnut Crème, Decaf Hazelnut Crème, Decaf French Vanilla, French Vanilla, Decaf Breakfast Blend, Breakfast Blend, Fog Cutter and French Roast.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.