Target to Present at FUSE Conference


The 18th Annual FUSE Conference in Chicago is fast approaching, April 7-9 at the Radisson Blu Aqua hotel. Don’t miss your opportunity to attend the world\’s most respected conference in the brand strategy and design community, FUSE explores design as a strategic lever and invaluable asset in building better brands and more meaningful relationships with consumers. With One Collective Voice, FUSE becomes a forum for all to share stories, inspi\"fuse-logo-1\"ration and best practices. This year, the conference presents their most Iconic and Inclusive experience ever including my own presentation for the very first time of my new book Fifty2, The My Private Brand Project, Tuesday, April 8, 2014 at 4:15.

As well as a presentation from Colleen Dehmer, Group Manager Packaging Engineering at Target. She will speak Wednesday, April 9, 2014 at 2:15

Design at Target: Packaging Completes the Experience
Target and great design go hand in hand. In Packaging, we complete this experience where our product and owned brands meet. This session will cover the importance of design at Target, the unique opportunity we have in the retail environment, and how these two factors are exemplified in our approach and results.


Through an exclusive arrangement with the conference My Private Brand readers can us the code FUSE14MYPBRAND and save 20% off standard registration rates.



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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.