PB CAREERS: ConAgra, Manager National Accounts – Private Brands

Conagra FoodsConAgra, Manager National Accounts – Private Brands

Location: Los Angeles, CA,US,
Build your career at ConAgra Foods. At ConAgra Foods, we make great food — everyday food — in extraordinary ways, which is why we’re creating meaningful career opportunities for the best and the brightest. Whether you’re a recent graduate or an experienced professional, ConAgra Foods provides extraordinary job opportunities for growth with competitive salaries and benefits in an exciting, fast-paced workplace.

Position Summary:
Applies extensive product and market knowledge to sell to a major, complex national or strategic/sophisticated account. Maximizes sales to top tier accounts by implementing advanced business planning, forecasting, analytical and category management expertise. Builds relationships with account personnel including top management, merchandising, accounting, advertising, operations, logistics and finance. Synchronizes cross-functional internal account team.

Position Responsibilities:
Customer Account Management: Demonstrate ability to drive sales results while providing best in class customer service.

  • Negotiate slotting and terms of trade activity with customer
  • Create & present business reviews
  • Gain customer approval for in-store activation (IRC, Tear Pads, Signs, etc.)
  • Create/maintain merchandising grid (Excel based)
  • Address retail pricing issues with customer
  • Manage routine cuts/supply issues with customer
  • Secure order for DRUs/MODs from customer
  • Communicate changes to CAG policy, discontinued items, pricing actions, recalls/product quality issues to customer
  • Handle customer/consumer complaints

Manage ConAgra Foods product sales: Utilize product, category, customer and consumer data to identify opportunities and prepare selling presentations.

  • Manage new product launches
  • Expand distribution of ConAgra Foods products
  • Manage multiple food groups – full CAG portfolio

Business Planning/Financial accountability: Conduct sales analytics, using available insights to provide solutions to customer needs.

  • Develop annual business plan and achieve top and bottom line financial goals
  • Align customer strategies with ConAgra Foods’ strategic plan to build a collaborative business plan
  • Understand and execute marketing plan sales material
  • Monitor trade activity execution
  • Complete ongoing general business analytics and evaluate risks, opportunities & threats
  • Evaluate customer specific reports and standardized IRI reports
  • Monitor daily cut reports and take action where necessary

Relationship Management within internal matrix organization

  • Work in conjunction with retail effectiveness to communicate sales priorities (new items/UPC changes/POGs) with retail broker partner
  • Communicate priorities/updates to retail effectiveness
  • Communicate to other sales personnel and functions within ConAgra Foods as needed


  • Supports national, strategic or complex customer.?? Calls on corporate headquarters and/or or makes decisions for corporate banner stores.
  • Sets direction for the category.
  • Customer accountability may range from partial accountability for one or two large accounts or full accountability for multiple small accounts
  • Partners with manager as it relates to business planning and customer strategy
  • Proactively develops and presents business strategies and tactics to drive portfolio results.
  • May have management oversight of other sales employees


  • Bachelor’s Degree in business, finance, marketing (or related field or equivalent work experience)
  • Minimum five years industry related experience with at least three years direct sales experience.
  • Proven sales ability with strong negotiation skills
  • Experience in sales planning & forecasting
  • Must show proven ability to build and maintain strong, effective relationships with customers and functional groups. Must show aptitude to effectively interpret and use multiple information sources to develop customer-specific tactical plans and options.
  • Demonstrates potential to move across other functions of the team and/or organization (Category Leadership, Joint Business Planning, etc.)
  • Strong business and financial acumen: advanced business analytics skills, customer P & L agility, ability to plan, track and evaluate trade management
  • Ability to make recommendations for solutions based on information gathered and analyzed from the systems previously mentioned
  • Strong attention to detail and accuracy of data entry
  • Understanding of the total business process and procedures
  • Ability to manage trade spending
  • Strong technical, report running and analytical abilities
  • Advanced knowledge of Microsoft Office Suite
  • Strong verbal and written communication skills
  • Ability to troubleshoot problems
  • Ability to work within a matrix organization. Works with multiple Account Managers/Sales Directors to discuss and prioritize work initiatives

ConAgra Foods, Inc., is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status or any other protected factor under federal, state or local law.
Nearest Major Market: Los Angeles
Job Segment: Branding, Relationship Manager, Manager, Marketing Manager, Advertising, Marketing, Customer Service, Management



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.