Lighthearted Private Brand From New Zealand – Pams

Final_Lineup_grey_backgroundLively and typographic, the redesigned Pams chilled Private Brand dairy range is a breath of fresh air in the fridge. Playful mustache illustrations and lighthearted descriptions are eye-catching on shelf and the cream and butter have personalities of their own.

Designed by Brother Design Ltd, Pams is all about good value, quality products with desirable packaging – it’s no wonder they have built a loyal following to be New Zealand’s largest grocery brand.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.