Smart & Final “Our Brands,Your Pics” Contest

Smart & FinalCommerce, California based grocer Smart & Final has introduced a new Private Brand promotion on it’s website and Facebook page. The “Our Brands, Your Pics” contest, invites consumers to take photos of Private Brand products for the chance to win gift cards.

To enter, consumers must snap a picture of their favorite Smart & Final exclusive brand product — with the Ambiance, First Street or La Romanella Private Brand prominently displayed in the photo. Entrants may then submit their photos to the Smart & Final Facebook page.

Photos may be submitted March 5 through April 1, 2014. Customers may vote March 19 through April1, 2014. One grand-prize winner will receive a $1,000 Smart & Final gift card, while 10 others each will receive a $200 Smart & Final gift card. Winning photos could be used in stores and on the retailer’s website.

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.