Are Small Stores a Big Opportunity For Private Brand? PLMALive!

The rebirth of smaller supermarkets has implications for retailers everywhere. It means healthy, upscale food-focused specialty shops. It means neighborhood shopping in gentrified urban areas. It’s also a strategy by mega-retailers to spread their banner everywhere. Most important, it could mean a big opportunity for growth of Private Brands. In the latest edition of the the PLMA’a video webzine PLMALive! anchor Jodi Daley and PLMA president Brian Sharoff take a look at the small store renaissance and its meaning for our industry.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.