Walgreens Debuts YouTube Series “Mom’s Cool Thing”

By
Christopher Durham

Walgreens Laura LeigtonCheck out this fascinating YouTube series from Walgreens that promotes its Private Brands. Former Melrose Place star Laura Leighton hosts the show,Mom’s Cool Things, which puts two working moms through a taste test challenge.

Mom’s Cool Things, Episode 1: Features Good & Delish decadent treats. The mom who correctly identifies the most unique flavors will win a Walgreens gift card.

Mom’s Cool Things, Episode 2: features Walgreens Brand health and wellness products.

Mom’s Cool Things, Episode 3: Finds the Moms tasked with finding household cleaning and personal care products from Ology.

 

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Christopher Durham
Christopher Durham
http://www.mypbrand.com
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

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