Raley’s Debuts “Well for Life”

3576996California based grocer Raley’s has introduced a new sub-brand of its eponymous Raley’s Private Brand that focuses on helping customers on their eating better journey – a journey to overall wellness and trying to make good choices along the way.

The new brand Raley’s Well for Life features foods that are good and simple. Good because they’re healthier food choices that also taste good. And simple because they’re free from over 80 ingredients that just aren’t necessary or better for you.

It’s good and simple, just like the brand promise: Wholesome, delicious foods for your road to wellness.WellForLifeBreads

The first two products available are Raley’s Well for Life breads and organic yogurts.  The assortment includes a wide selection of choices – Classic White, 100% Whole Wheat, Nuts & Seeds, Honey Wheatberry, Buttermilk and 100% Whole Wheat. The line-up of organic yogurt includes six flavors: plain, vanilla, strawberry, blueberry, peach and raspberry. All are certified organic, and contain live and active cultures that support a healthy digestive system. They are also gluten-free, have 1% milk fat and added Vitamin D to support strong bones, teeth and muscles and a healthy immune system. Customer’s can find yogurt in the dairy section in 6 oz. cups in all the flavors or 32 oz. tubs for the plain and vanilla flavors.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.