Christopher Durham to Present “Fifty2” At FUSE!

FUSE frontToday I am excited to announce that I will be presenting for the very first time my new book Fifty2, The My Private Brand Project My Private Brand at the 18th annual FUSE fuse-logo-1conference in Chicago, April 7-9 at the Radisson Blu Aqua hotel.

At FUSE I will join retailers from Target, Ethan Allen, Barney’s, Gilt Group and Chipotle not to mention Indra Nooyi Chairman, CEO, PepsiCo, Mauro Porcini Chief Design Officer, PepsiCo, Inc., Simon Doonan Creative Ambassador at Large Barney’s, Phil Duncan Global Design Officer Procter & Gamble, Tinker Hatfield VP Design Innovation Nike and the collected brand strategy and design community. FUSE will explore design as a strategic lever and invaluable asset in building better brands and more meaningful relationships with consumers. With One Collective Voice, FUSE is a forum for all to share stories, inspiration and best practices. This year, the conference presents its most Iconic and Inclusive experience ever.

Through an exclusive arrangement with the conference My Private Brand readers can us the code FUSE14MYPBRAND and save 20% off standard registration rates.

See you there.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.