A Closer Look At Boots No7 For Men

no-7-02Walgreens and Boots recently introduced a redesign of the Mens line of their Private Brand No7 ‘For Men.’ The design created by the UK based agency Two Create takes cues from the women’s range, while becoming bolder, cleaner, and more professional. The new color system aids navigation whilst packs have become more functional and travel friendly. In contrast to the Women’s lines, No7 ‘For Men’ features stronger, energizing colors and uppercase characters.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.