AWG Launches Enhanced Best Choice Website

Best Choice WebsiteKansas City, based store-owned cooperative Associated Wholesale Grocers (AWG), announced the launch of its redesigned Best Choice website, www.bestchoicebrand.com. The relaunch comes after a successful redesign of the brand last year.

“Social media integration was of the utmost importance to us,” said Kate Favrow, AWG’s corporate marketing manager. “This focus has been the next steps in our efforts to make Best Choice relevant to digitally savvy consumers who are looking for more information online.”

In addition to social media integration, the redesigned website homepage houses important brand news, such as Save-A-Label updates (a community fundraiser program) and contests.

The website, designed by Immotion Studios, aims to be significantly easier for consumers to read and navigate. Professional photography, created by Krissy Krauser Garrow, played a big part in the Best Choice website redesign: dozens of recipes and cooking videos are available under the new Recipes tab. The website also makes it easy for users to look up the closest AWG store near them under the Find A Store tab. Products featuring the new brand logo and packaging can be found in the Featured Products section of the website, which serves as a place for Best Choice to roll out its rebranded private label products. AWG says it is committed to quality and offers a full refund to customers who are not completely satisfied. As part of its quality commitment, AWG welcomes feedback through the new online form, found under the 100% Guarantee tab.

“We’re excited to see the successful launch of the new Best Choice website, the first individual site of our private brands,” said Steve Arnold, SVP of grocery products at AWG. “The website serves as an easy-to-use resource for both our member retailers and consumers to stay connected. Along with a social media hub, Best Choice is creating a new standard for private brands.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.