Mooresville, N.C. based home improvement retailer Lowe’s announced last week that its tool focused Private Brand Kobalt has entered the highly competitive outdoor power equipment category with the spring launch of a new line featuring seven cordless tools − a hedge trimmer, blower, chainsaw, string trimmer/edger, pole saw and two lawn mowers. Kobalt cordless outdoor power tools all operate off a single, interchangeable, 40-volt lithium ion battery system providing extended run time and incredible power.
Lowe’s is supporting the launch with a integrated campaign that includes in-store, online and social media, as well as a social media blogger event at the Daytona 500. Blogger’s covering the launch included: Joe’s Daily, Building Moxie, Décor Girl and Home Construction & Improvement.
Kobalt is one of the Fifty2 brands featured in the new book from My Private Brand founder Christopher Durham, Fifty2: The My Private Brand Project which officially launches on Monday
“Kobalt has a history of making tough, reliable tools and the brand’s entry into outdoor power equipment is a natural extension that uses purposeful design to simplify outdoor projects,” said Reggie Thomas, director of brand management for Kobalt. “These versatile, easy to use tools provide customers with durability and power to complete the job without the hassle of gas-powered tools.”
Powerful and easy to use, Kobalt outdoor power equipment is designed with features and performance capabilities to make lawn care easier and more efficient, including a dual-line string trimmer to provide a faster cut, a 250 CFM blower and a hedge trimmer with a maximum cut capacity of three fourths of an inch, all which shorten the time it takes to complete yard work. The tools are easy to start, with no cords to pull. Interchangeable batteries and a quick 60-minute charge time provide nearly infinite runtime, offering homeowners looking to avoid the maintenance of gas-powered tools an ideal option for maintaining their lawns this spring.
The Kobalt outdoor power equipment includes:
- 40-Volt Max Doublecut 20-in Cordless Push Lawn Mower
- 40-Volt 19-in Cordless Push Lawn Mower
- 40-Volt 12-in Cordless Chainsaw
- 40-Volt 8-in Cordless Pole Saw
- 40-Volt 12-in Straight Cordless String Trimmer and Edger
- 40-Volt 250-CFM 140-MPH Cordless Blower
- 40-Volt 24-in Dual Cordless Hedge Trimmer
- 40-Volt 2-Amp-hour Rechargeable Lithium Ion Power Equipment Battery
- 40-Volt 4-Amp-hour Rechargeable Lithium Ion Power Equipment Battery
Kobalt outdoor power tools include a five-year, hassle-free guarantee.