Lowe’s Announces the Launch of Kobalt Cordless Outdoor Power Equipment

LOWE'S COMPANIES, INC. KOBALT LINEMooresville, N.C. based home improvement retailer Lowe’s announced last week that its tool focused Private Brand Kobalt has entered the highly competitive outdoor power equipment category with the spring launch of a new line featuring seven cordless tools − a hedge trimmer, blower, chainsaw, string trimmer/edger, pole saw and two lawn mowers. Kobalt cordless outdoor power tools all operate off a single, interchangeable, 40-volt lithium ion battery system providing extended run time and incredible power.

Lowe’s is supporting the launch with a integrated campaign that includes in-store, online and social media, as well as a social media blogger event at the Daytona 500. Blogger’s covering the launch included: Joe’s Daily, Building Moxie, Décor Girl and  Home Construction & Improvement.

Kobalt is one of the Fifty2 brands featured in the new book from My Private Brand founder Christopher Durham, Fifty2: The My Private Brand Project which officially launches on Monday

“Kobalt has a history of making tough, reliable tools and the brand’s entry into outdoor power equipment is a natural extension that uses purposeful design to simplify outdoor projects,” said Reggie Thomas, director of brand management for Kobalt. “These versatile, easy to use tools provide customers with durability and power to complete the job without the hassle of gas-powered tools.”

Powerful and easy to use, Kobalt outdoor power equipment is designed with features and performance capabilities to make lawn care easier and more efficient, including a dual-line string trimmer to provide a faster cut, a 250 CFM blower and a hedge trimmer with a maximum cut capacity of three fourths of an inch, all which shorten the time it takes to complete yard work. The tools are easy to start, with no cords to pull. Interchangeable batteries and a quick 60-minute charge time provide nearly infinite runtime, offering homeowners looking to avoid the maintenance of gas-powered tools an ideal option for maintaining their lawns this spring.

The Kobalt outdoor power equipment includes:

Kobalt outdoor power tools include a five-year, hassle-free guarantee.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.