Late last week at the Store Brands Decisions Summit trade magazine publisher Stagnito Media announced today that it would change the name of its private label focused publication Private Label => Store Brands and its corresponding website and events to the much more concise STORE BRANDS.
Stagnito Media acquired the Private Label magazine from E. W. Williams Publications in 2012 and combined it with (its then) existing Store Brands magazine to form Private Label => Store Brands. Stagnito also recently acquired Tesoro Media’s the Store Brands Decisions website and corresponding Store Brands Decisions Innovation & Marketing Summit as a complement to its extensive portfolio of industry awards and events.
“Store-branded products are one of the fastest-growing segments in the CPG retail marketplace,” said Harry Stagnito, President/CEO, Stagnito Media. “This name change is a reflection of that growth, and it speaks to the store brand segment’s evolution from a purely price-based proposition into one of true, branded value.”