Private Label => Store Brands Changes Name

Store BrandsLate last week at the Store Brands Decisions Summit trade magazine publisher Stagnito Media announced today that it would change the name of its private label focused publication Private Label => Store Brands and its corresponding website and events to the much more concise STORE BRANDS.

Stagnito Media acquired the Private Label magazine from E. W. Williams Publications in 2012 and combined it with (its then) existing Store Brands magazine to form Private Label => Store Brands. Stagnito also recently acquired Tesoro Media’s the Store Brands Decisions website and corresponding Store Brands Decisions Innovation & Marketing Summit as a complement to its extensive portfolio of industry awards and events.

“Store-branded products are one of the fastest-growing segments in the CPG retail marketplace,” said Harry Stagnito, President/CEO, Stagnito Media. “This name change is a reflection of that growth, and it speaks to the store brand segment’s evolution from a purely price-based proposition into one of true, branded value.”


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.