My Private Brand Chicago Bound

Christopher Durham Book Pic
Jared Meisel, Managing Partner – Theory House and Christopher Durham, Founder of My Private Brand/ VP, Retail Brands – Theory House

This week I hit the road to attend the Store Brands Decisions 2014 Innovation & Marketing Summit Wednesday, February 26th through Friday, February 28th at the Hyatt Regency O’Hare in Chicago. If you see myself or my Theory House colleague Jared Meisel say make sure you say hello as I will have the first printed copy of my new book Fifty2: The My Private Brand Project. The book launches Monday, March 10th so ask for a sneak preview.

Summit attendees who say hello and share their biggest Private Brand problem with Jared or me will receive a 40% off coupon to purchase the book.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.