SpartanNash Extends Relationship With Daymon

Spartan-NashGrand Rapids, Michigan based SpartanNash announced late last week that is will collaborate with Daymon Worldwide on it’s Private Brand programs. SpartanNash’s Private Brand products are sold through 172 retail stores and more than 1,900 independent retailers under such brand names as Our Family, Spartan, Spartan Fresh Selections, Nash Brothers Trading Company, TopCare and other brands in 44 states.

“We are honored by the trust and partnership of our friends at SpartanNash, and energized by their vote of confidence in our team,” said Rhonda Levene, Daymon Worldwide CFO and Chief Customer Officer, North America Private Brand. “Our mission is to deliver unique solutions so that retailers can achieve differentiation, drive profitable sales growth, and win customer loyalty. We extend our thanks to the entire SpartanNash organization for this opportunity.”



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.