Aldi Private Brand Wins 2014 Product of the Year USA Award

Simply NAture - AldiRecognized around the nation for simplifying the shopping experience by providing consumers with peer-tested recommendations, Product of the Year (www.productoftheyearusa.com) announced last week its highly anticipated roster of 2014 winners. Product of the Year USA honored this year’s most innovative consumer products at its 6th annual awards ceremony in New York City on Tuesday, February 11th at a Product of the yearcelebratory dinner at Manhattan’s Edison Ballroom. Sherri Shepherd, special guest host and Daytime Emmy Award winner of ABC’s “The View,” served as Master of Ceremonies alongside top improv comedians Kate James and Greg Mills. Chosen by 40,000 consumers through a survey conducted by market research group TNS, winning brands have found that the prestigious Product of the Year award and its distinctive red seal can increase sales by as much as 10-15%.

“With so many new products flooding the marketplace each year, an advocate who can distinguish those that feature truly superior innovation is more important than ever before,” said Mike Nolan, Global CEO of Product of the Year. “Chosen directly by 40,000 consumers through a survey conducted by TNS, the goal of the Product of the Year award is to help consumers make informed decisions, while also encouraging brands to consistently push boundaries in order to be recognized.”

The 23 winning products of 2014 included the first ever Private Brand recipient Aldi’s Simply Nature Squeezable Fruit which won in the in the Kids’ Snacks category. Other winners included

  • Baby Care: HUGGIES Designer Tubs
  • Beverages: SK Energy Shots
  • Female Personal Cleansing: Dial Coconut Water
  • Breakfast: Weight Watchers Smart Ones Oatmeal
  • Candy: Starburst Fruit Flavored Candy Corn
  • Better For You Snacks: Skinny Cow Divine Filled Chocolates
  • Dishwasher Pacs: Sunlight Lemon Oxi Complex Single Dose Power Pacs
  • Dishwasher Soap: Finish Quantum® Power & Free
  • Eggs: Eggland’s Best Eggs
  • Frozen Foods: Weight Watchers Smart Ones Soup
  • Frozen Snacks: El Monterey Nacho Cheese Shell Shocker Taquitos
  • Home Appliance: SodaStream Source
  • Home Care: Mint-X Rodent Repellent Trash Bag
  • Home Entertainment: Xbox One
  • Home Improvement: Cabot Premium Wood Finish
  • Household Cleaning: Resolve Max Power Gel
  • Kid’s Body Care: Dial Kids Body + Hair Wash
  • Kids’ Snacks: ALDI SimplyNature Squeezable Fruit
  • Laundry: Woolite Everyday
  • Liquid Soap: Le Savonnier Marseillais All-Purpose Soap
  • Men’s Antiperspirant & Deodorant: Right Guard Xtreme Fresh
  • Pet Care: Adams Flea & Tick Home Spray
  • Specialty Foods: Duncan Hines Decadent Red Velvet Cupcake

This year’s winners will once again be showcased on the cover of PARADE Magazine in its February 23rd issue, highlighting the innovations that make these products unique. “Our readers are always on the lookout for innovation, and creative new features that simplify their lives,” says PARADE Editor in Chief Maggie Murphy. “As with last year’s winners, the 2014 Product of the Year list gives a clear indication of consumer interest as well as how companies are adapting to satisfy these demands. Empowering consumers to give feedback in this unique way is clearly beneficial for all involved.” The awards ceremony will bring together senior level executives such as Aldi, Microsoft, Mars Inc., Kimberly Clark Corporation, Henkel, Heinz, Nestle and Reckitt Benckiser among many others.

Hosted in 39 countries, Product of the Year is the world’s largest consumer-voted program that recognizes innovation and honors the most cutting-edge, must-have consumer products on the market. Recipients of the award are chosen by 40,000 consumers nationwide in collaboration with TNS, the world’s largest custom research agency, to determine the winners. Winning products will have the ability to display Product of the Year’s iconic red seal on packaging for two full years following the awards ceremony, which will help consumers identify the best of the best on supermarket shelves.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.