This month’s edition of the Private Label Manufacturer Association’s online video magazine PLMALive! features the story “When will the other shoe drop?” A look at online retail giant Amazon’s entry into the grocery business and asks the questions: What is Amazon up to? What will it mean for bricks-and-mortar retailers? How do Private Brands fit in? Anchor Jodi Daley and PLMA president Brian Sharoff examine the issue, including interviews with former Amazon Fresh executive Tom Furphy, Willard Bishop’s Craig Rosenblum, retail consultant Terry Lee, and My Private Brand’s own Christopher Durham.