Sears Home Services Launches “Building Community Together” Initiative

Craftsman toolsIn 2014, Sears Home Services will set out to restore homes and buildings in the communities in which their nearly 8,000 repair technicians, project consultants and contractors live and serve. Sears Home Services has teamed up with nonprofit Rebuilding Together to help identify homes and community projects in need of assistance. In addition to Sears Home Services’ in-kind material and labor donations, iconic Private Brand Craftsman tools along with Sears Home Improvement, Outdoor Living, Home Fashions, Tools and Kmart Pharmacy business units also donated materials.

The program kicked off earlier this week with DIY expert and TV personality Ty Pennington and nearly 80 volunteers from Sears Home Services donating their time to participate in the renovation of three local homes and an old church that is being converted into the new Tampa Heights Community Center.  Upon completion, the community center will serve approximately 200 children by teaching computer skills, encouraging healthy eating habits, providing other learning opportunities and more. Rebuilding Together focuses on providing critical repairs, accessibility modifications and energy efficient upgrades to low-income homes at no cost to service recipients.

“What I think is amazing about the ‘Building Community Together’ initiative is that you have local people helping to improve the lives of their neighbors,” said Pennington. “I am so excited to be part of this effort and help kick things off.  Hopefully, this will inspire people around the country to volunteer in their communities and support what Sears Home Services is doing.”

After Tampa, the initiative will continue in other communities around the country including the Sacramento, Chicago and Philadelphia areas.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.