Target Taps Pinterest For Latest Collaboration

Target Pinterestr 1Minneapolis based retailer Target’s latest designer collaboration comes from the pages of social media wunderkid Pinterest and is a celebration of some of the tastemakers that have made the photo pining site poplar.

Three of the platform’s most influential Pinners will create a series of party planning collections that will make throwing a Pinterest-worthy party EASY. Joy Cho of Oh Joy!, Jan Halvarson of Poppytalk and Kate Arends of Wit & Delight will each create limited-time-only collections, launched over the course of 2014, including party décor, paper products and serving pieces designed in their signature aesthetic.project1

According to Pinterest, there are more than 700,000 party planning related items pinned every day.

“Pinterest is such a popular destination for entertaining inspiration, so we’re partnering with the platform’s top tastemakers to bring their inspiration to life through beautifully designed party collections,” said Rick Gomez, senior vice president of marketing at Target. “We are proud of Target’s pioneering efforts in the design space and this collaboration is the first-of-its-kind in retail.”

Pinterest pro Joy Cho kicks off the program’s inaugural collection, which debuts online and in stores March 16, and is sure to take the guess work out of your spring soirée. Known for her bold use of color and pattern, and a keen eye for detail, Joy’s collection is inspired by a modern garden party and includes everything from whimsical banners and sparkly party hats to gold-rimmed cups that range in price from $3 to $25.

“I really wanted to create a collection that helps people make their parties pop, even if they don’t have time to add those handmade touches themselves,” said Joy.

Jan Halvarson of Poppytalk and Kate Arends of Wit & Delight will follow suit with collections launching in June and September, respectively.

http://www.youtube.com/watch?v=nlVmmDI-Z7c

Get a sneak peek of Joy’s full collection on Pinterest: www.pinterest.com/ohjoy/party-with-pinners/

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.