SUPERVALU Announces First Ever National Sales Expo

SUPERVALUFRONTWith grocers from across the country gathered for the 2014 National Grocer’s Association Show this week, one of the nation’s leading grocery distributors, SUPERVALU INC., today announced it will host its first ever national sales expo, Sales 4 All Seasons, this summer.

“In addition to being a big deal for our customers, we’re very proud to bring this type of event and its economic impact to the Twin Cities.”

The three-day event, which will be held from August 12-14 at the RiverCentre in St. Paul, Minn., brings together all of SUPERVALU’s former regional shows into one major sales and education event. The event offers nearly 2,000 independent grocery retailers the opportunity to access SUPERVALU’s vast supplier network via a sales expo featuring hundreds of exhibits, displays and products for every department and category across the store. New trends, fresh, new seasonal products and SUPERVALU’s exclusive promotional buying opportunities will be center stage throughout the three days.

The Sales 4 All Seasons expo will start with an education day featuring numerous training seminars, consumer insights and industry education resources for attending grocers.

“This is going to be a huge event and I’m really excited at the commitment SUPERVALU and our suppliers are making to our customers by delivering this national show,” said Janel Haugarth, SUPERVALU’s president of independent business. “Our retailers will gain new insights into creative solutions and products that will help them continue to be successful local grocers. The event also provides a valuable networking opportunity with their fellow retailers and experts from our supplier community.”

SUPERVALU anticipates approximately 3,000 total attendees at the event, ranging from its independent retailers to industry personnel, grocery and food suppliers, and employees.

“Our suppliers will have a unique opportunity to share consumer insights, as well as showcase new products and promotions. Together, this is the type of show that can help our customers set themselves apart from the competition by combining so many great resources and opportunities under one roof,” said Haugarth. “In addition to being a big deal for our customers, we’re very proud to bring this type of event and its economic impact to the Twin Cities.”

SUPERVALU will also announce winners of its 2014 Master Marketer competition, which celebrates the top marketing campaigns of the company’s independent retailers. This year, competition features nominations from across the nation, and the winners from several categories will be honored at an awards ceremony during the expo.

Additional details about SUPERVALU’s Sales 4 All Seasons expo, including registration information and agenda updates, will be available via the event website, www.sales4allseasons.com. The website will be accessible by March 24.

 

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.