Many of you have noticed — and asked about — several references to exciting announcements coming this year and I am pleased to finally reveal the first of them. After an exciting two years of Private Brand consulting with some of the world’s largest retailers, I’m happy to announce I am joining the retail marketing and brand development agency, Theory House, as Vice President of Retail Brands.
I am excited to join the Theory House team. Over the last ten years, I have worked with Theory House as both a strategic partner and as a client on numerous projects with fantastic success. They have a true vision for the future of retail and share my belief that Private Brands are retailers’ most underutilized asset. Together we will provide world-class strategy and intelligent design to build differentiated and profitable retail brands.
Personally, this means my family and I are leaving the arctic winter of Omaha, Nebraska to return to the milder southern climate of Charlotte, NC, and home of Theory House.
As far as My Private Brand is concerned, I’m not going anywhere. I will continue to oversee the site ensuring it remains the independent thought leader for Private Brand trends, insights and news. My Private Brand will continue to challenge retailers to transform their traditional private labels into consumer-focused strategic brand portfolios.
To learn more about Theory House, feel free to reach out to me at Christopher@theoryhouse.com