This year I am excited to partner with Store Brands Decisions to give My Private Brand readers an exclusive discount on the 4th annual Store Brands Decisions 2014 Innovation & Marketing Summit, held February 26-28 at the Hyatt Regency O’Hare in Chicago. Use the exclusive discount code MPB2014 and receive $200 OFF current rates. Offer Expires Feb. 7th
The Summit will feature three strategy focused presentations from retailers: Michael Fox , Vice President of Brand Marketing & Innovation , Safeway; Moe Alkemade , Group Vice President, General Merchandise Manager , Walgreens Co. and Glenn Backus , Senior Vice President, Center Store Programs and Innovation , Topco.
BRINGING THE BEST OF CPG TO REDEFINE PRIVATE LABEL
Michael Fox , Vice President of Brand Marketing & Innovation – Safeway
Wednesday, February 26, 4:15 pm – 5:15 pm
In this special opening keynote presentation, Safeway’s Michael Fox will explore one of the most talked about questions in the industry: How can CPG best practices help drive private brand growth? Fox will address the following topics and more during his presentation: What CPG best practices can help retail brands and what should be left behind? What store brands can do to win the battle for the consumer in the long term? And how should vendor-partners adapt to change the game?
STORE BRANDS STRATEGY: BEYOND THE TIERS
Glenn Backus, Senior Vice President, Center Store Programs and Innovation – Topco
Friday, February 28, 8:00 am – 8:45 am
Store brand strategy by tiers is a critical part of any retailer’s go-to-market plan. But often overlooked is the opportunity for store brands teams to lead in other areas critical to success. What is your company’s strategy around gluten free? GMOs? Shelf-ready packaging? Or even the use of packer labels? Many retailers don’t have a defined strategy in these areas. Store brands leaders are in a unique position at most companies to answer these questions and help drive critical and broad assortment discussions. This presentation will highlight some of the opportunities that progressive store brands teams can lead as they extend their influence beyond the world of private label and into customer-focused strategy. We’ll cover how to think about some of these opportunities and what can be done to help companies grow. It’s time to think beyond the tiers!
EVOLVING THE STORE BRAND ORGANIZATION
Moe Alkemade , Group Vice President, General Merchandise Manager – Walgreens Co.
Friday, February 28, 11:15 am – 12:00 pm
As store brands play a more significant role within retail, the path to success lies not only in the products that are developed but equally the organizational commitment to manage the business in a more strategic manner. In most cases, store brands compete directly with other national brands and as such need to align resources and expertise to deliver a more complete solution for merchandisers to work with. This session will address keys to success such as: Building an organization similar to that of a CPG; focusing on key areas such as marketing, trade/promotional spending, pricing, product development, product integrity; providing full solutions inclusive of annualized plans – marketing, trade spending and promotions and innovation; and evolving past simply developing items and building a strategic platform by brand.
Register for the Summit Today!
Use the exclusive discount code MPB2014 and receive $200 OFF current rates
Offer Expires Feb. 7th
Let me know if you would like to meet!