Several weeks into the launch of the advertising campaign for Sainsbury’s “basics” Private Brand campaign the focus has shifted to Sainsbury’s “basics” smoked salmon trimmings. The new 30-second spot features “basics” smoked salmon trimmings that despite their value pricing are responsibly sourced.
The “basics” smoked salmon is made from trimmings, which come from Scottish farms where the fish have room to swim around and thrive in a healthy environment. But rather than just take the retailers word for it, the “basics” smoked salmon trimmings are from farms, which are approved by Freedom Food. The loch based Scottish salmon farms have been inspected to the RSPCA’s strict animal welfare standards so customers can be sure the salmon have been reared in line with industry leading criteria, which ensure best practice and management throughout the entire life of the salmon.