Target & Wegmans to Present at 2014 Store Brands Decisions Summit

SBD Summit Speakers

This year’s Store Brands Decisions 2014 Innovation & Marketing Summit will feature two retailer presentations focusing on Private Brand packaging, innovation and sustainability.

On Wednesday, February 26, Kim Carswell, Senior Manager of Packaging for Target, and Anne Bedarf, Senior Manager for Green Blue’s Sustainable Packaging Coalition (SPC), will present a special workshop, “Building Your Sustainable Packaging Action Plan,” developed specifically for the store brands market. The seminar incorporates content from SPC’s Essentials of Sustainable Packaging curriculum. It offers a comprehensive introduction to sustainability considerations and strategies that apply to the entire store brands packaging life cycle: material sourcing, packaging design, manufacturing, transport and final disposal.

Carswell will highlight innovative strategies for goal setting, metrics tracking and communicating sustainability attributes that have been successful at Target.

On Thursday, February 27, Mike DeCory, Vice President Wegmans Brand, Wegmans; Steve Glenning, Director of Procurement, Wegmans and Daniel Johnson, Packaging Science Department Chair, Rochester Institute of Technology (RIT) will present “Driving Innovation & Sustainability in Store Brands Packaging.” The presentation includes examples and lessons learned during their collaborative efforts in packaging innovation and sustainability. Wegmans and RIT will discuss opportunities to improve store brands’ packaging structure and design, functionality and sustainability, hurdles preventing real progress in packaging innovation, and how a community wide effort to drive packaging innovation can benefit the entire industry.

This year I am excited to partner with Store Brands Decisions to give My Private Brand readers an exclusive discount on the 4th annual Store Brands Decisions 2014 Innovation & Marketing Summit, held February 26-28 at the Hyatt Regency O’Hare in Chicago.

Register for the Summit Today!
Use the exclusive discount code MPB2014 and receive $200 OFF current rates
Offer Expires Feb. 7th

I look forward to seeing you there!


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.