The Question of Sustainability & Private Brands

PLMA LIVE SUSTAINABILITYThe issue of sustainability may be on the move at last. Several retailers have announced big plans and some manufacturers say that they are under pressure to change packaging and ingredients. Join anchor Jodi Daley and PLMA president Brian Sharoff for the latest edition of the web based video magazine PLMALive! as they present a look at where sustainability is going and how Private Brands fit in.

Special interviews with Jon Berry, vice president of consumer trends at GFK Roper and Graham Mitchell, president of Sustainable Innovations.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.