The New Face of Private Label: Global Market Trends to 2018

GlobeDublin, Ireland-based, Research and Markets has announced the addition of the “The New Face of Private Label: Global Market Trends to 2018” report to their offering. Today’s Private Brands – unlike the generic offerings of the past – are carefully managed and marketed in order to improve the retailer’s competitive edge. Indeed, many are now seen as brands in their own right. This global report examines new approaches to the development of private label FMCGS in the face of an increasingly competitive grocery landscape. It also looks at the exciting prospects for this sector, as the frugal mindset persists and emerging markets remain virtually untapped.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

For more information visit http://www.researchandmarkets.com/research/qljcbm/the_new_face_of

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.