Store Brands Decisions Summit to Debut Nielsen’s Store Brands Score Card

Todd HaleThis year I am excited to partner with Store Brands Decisions to give My Private Brand readers an exclusive discount on the 4th annual Store Brands Decisions 2014 Innovation & Marketing Summit, held February 26-28 at the Hyatt Regency O’Hare in Chicago. Readers will receive $200 off current registration rates when they use the discount code MPB2014 on the Summit registration page. The offer expires February 7th.

The conference will include retailer keynote presentations from:

  • Michael Fox, Vice President, Brand Marketing & Innovation, Safeway Consumer Brands
  • Ben Wynkoop, Senior Director, Private Brands, 7-Eleven
  • Moe Alkemade, Group Vice President, General Merchandise Manager, Walgreen Co.
  • Glenn Backus, Senior Vice President, Innovation, Topco

The conference includes special tracks on Packaging Innovation, Product Development and Shopper Marketing, and includes a presentation by Todd Hale, senior vice president, consumer and shopper insights for Nielsen. In it, he will debut Nielsen’s new Store Brands Retail Score Card and answer how best in class retailers are winning in today’s competitive marketplace.

The session, “Are You a Best of Breed Store Brands Retailer?” will review the score card, which examines category successes, alignment with consumer/shopper trends, innovation efforts, level and quality of marketing and promotion support, pricing expertise, in-store experience, supply sourcing, and analytic expertise, to see how the best of breed are winning today.

Hale was appointed to his position at Nielsen in 1999 and is responsible for creating thought leadership content and delivering client and industry presentations. He shares his insights on consumer shopping, buying and media consumption behaviors and attitudes to provide manufacturers and retailers with strategic visions to facilitate brand, category and retail sales growth.

Register for the Summit Today!
Use the exclusive discount code MPB2014 and receive $200 OFF current rates
Offer Expires Feb. 7

I look forward to seeing you there.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.