Stater Bros. Markets Introduces Wholesome Goodness

Wholesome Goodness FrontSan Bernardino, California based grocer, Stater Bros. Markets announced today that it is introducing Wholesome Goodness at all 167 Stater Bros. Supermarket locations. Wholesome Goodness presents a broad product line of affordable, all natural foods. The line is made up of over 50 family favorites, including hot and cold cereals, trail mixes, snack chips, pasta and barbecue sauces, dressings, 100% antioxidant juices, “no salt added” broths and more.

All Wholesome Goodness foods are made with a nutrition-minded approach, with an emphasis on natural ingredients such as whole grains, fiber and essential Omega 3 & 6 fatty acids, while minimizing or eliminating sugar, sodium and fat. Every product in the line is priced to make healthier eating more affordable for any family.

“We know that our customers want to eat healthier,” stated Jack H. Brown, Chairman and Chief Executive Officer of Stater Bros. Markets. “That’s why we’re delighted to be the only supermarket chain in Southern California to offer Wholesome Goodness. At Stater Bros., we have a long-standing tradition of being the supermarket where you always ‘get more… for less.’ Now, with Wholesome Goodness, we’re better-for-you, too.”


Previous articleStore Brands Decisions Summit to Debut Nielsen’s Store Brands Score Card
Next articleVertex Awards: Entry Closes Friday!
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.