PLMA’s 2014 Roundtable Conference to Focus On Private Brand Profits

PLMA RoundtableThe popularity of private brands is at an all-time high across Europe, but retailers still face the challenge of turning these sales gains into higher profits. The Private Label Manufacturers Association’s 2014 Roundtable Conference, to be held 26-27 February in London, focuses on how retailers can meet this challenge.

Profitability will be examined from several different perspectives during a full day of presentations on Thursday, February 27th. The first presentation will examine strategies taken by the top five European grocers. The speaker will be Jon Wright, Senior Analyst for the research firm Institute of Grocery Distribution (IGD).

“The role of consumers in building sales” will be the topic of a presentation by Naomi Kasolowsky, Global Capability Director Loyalty, Dunnhumby, which has worked with leading retailers in Europe and North America. The importance of packaging on profitability will be discussed by Vicky Bullen, CEO of the packaging design firm Coley Porter Bell.

How manufacturers can build their own profitability will be discussed by Eric Lassau, CEO, Oralys Group SAS.  Andrew Stevens, Senior Analyst, Verdict Research, will present a case study on one of the UK’s most successful retailers, Waitrose. The importance of building profitability through higher sales will be emphasised in a presentation by sales and marketing consultant Chris Hoyt.

On Wednesday, February 26th, an overview of British retailing and Private Brand will be given by Adam Leyland, Editor-in-Chief, The Grocer magazine. Attendees will then have the opportunity to go on store tours to the major retailers in London.

The host hotel for PLMA’s 2014 Roundtable Conference is the Hilton London Syon Park. Sitting on the edge of the 200-acre Syon Park Estate, the hotel is modelled on the old stable block which stood in the park over 200 years ago. Today this London hotel offers stylish accommodation and the latest meeting and event facilities including high-speed internet access. The Hilton London Syon Park is situated within close proximity to Kew Gardens, Twickenham Stadium, Richmond Park and Wembley Stadium. Only seven miles from the centre of London and only 20 minutes from London Heathrow Airport.

Registration rates include participation in the programme of both conference days as well as in the store tour. Rates are Euro 425 per person for employees of PLMA member companies and Euro 525 per person for employees of non-member companies. Retailers are complimentary.

For more information or to register for the event, call PLMA at +31 20 5753032 of click here.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.